The company is constantly adding new functions to the SHKP Malls App and expanding The Point by SHKP to cover more shopping malls in order to leverage the application of new technology to elevate the shopping experience.

More shopping malls covered by The Point by SHKP

Since its launch, The Point by SHKP, the well-received SHKP malls integrated loyalty programme, has brought an all-new shopping experience to consumers with the SHKP Malls App. This year, HomeSquare, K-Point and Uptown Plaza were added to the scheme, which now covers 20 SHKP shopping malls. Members can earn points for every purchase at participating malls, which they can redeem for great offers and rewards.

In addition, the SHKP Malls App recently introduced the 'Biometric Authentication' function, which allows members to log in with a facial map or fingerprint in place of a password, providing quicker and easier reward redemption.

The 20 participating malls in The Point by SHKP

Upgraded Contactless Parking experience

After launching Hong Kong's first Contactless Parking service last year, SHKP recently rolled out another new initiative – Auto Payment Parking service. After activating this new function, users can enjoy a truly seamless driving experience. With automatic number plate recognition, members can drive in and out of the car parks of designated SHKP malls without stopping to tap their card. The gate arm rises automatically and the parking fee is deducted automatically from the credit card registered in The Point by SHKP account when the member leaves the mall. 18 SHKP malls with Contactless Parking now provide Auto Payment Parking service.

The 18 SHKP malls that provide Contactless Parking and Auto Payment Parking service