Reader's Digest has given Sun Hung Kai Properties (SHKP) a 13th Platinum Trusted Brand Award in as many years.  The magazine awarded SHKP for the confidence it has built among customers with premium developments and attentive service over the years.  The Group's subsidiaries and a shopping mall were also recognized in other categories ―

Reader's Digest interviewed people in Hong Kong, Singapore, Malaysia, the Philippines and Taiwan to rank brands according to trustworthiness and credibility, quality, value, understanding of consumer needs as well as innovation and social responsibility, leading as judging criteria for this award.