The Point by SHKP has gained immense popularity with consumers since its launch last year, continuously attracting more and more members. The Point by SHKP is a multi-functional platform featuring appealing gifts and attentive services, contributing to the excellent performance of SHKP malls in promoting and enhancing customer loyalty. Recently, the company received two gold awards for The Point by SHKP in the Best Loyalty Campaign – Launch/Re-branding and the Best Loyalty Programme – Retail categories at the Loyalty & Engagement Awards 2020, organized by international media organization Marketing Magazine. This achievement is a testament to SHKP's commitment to continuous improvement, using the combination of new technology and shopping mall management to create new opportunities. 

Helen Chan, Deputy General Manager – Promotions, Leasing: The Point by SHKP leverages the power of the Group's shopping mall network to give customers an opportunity to earn and redeem bonus points in different malls, while providing them with attentive services.

Shirley Li, Deputy General Manager – Promotions, Leasing: The Point by SHKP provides consumers with a convenient digital platform, where customers can earn bonus points with every purchase in SHKP malls, earning more by spending more. In their birthday months, The Point by SHKP will even prepare surprises for them. 

Eric Lau, Assistant General Manager – Promotions, Leasing: The Point by SHKP is a one-stop integrated loyalty programme, a platform combining a range of functions in one go, including a bonus points scheme, gift redemptions, and dining and entertainment reservations, all of which help increase customer loyalty to the malls. 

Dorothy Choi, Senior Promotions Manager, Leasing: With the Group's development in digitalization, the malls are no longer constrained by traditional promotional approaches. Through the implementation of The Point by SHKP, the malls can plan both online and offline activities more effectively and comprehensively. We will continue to introduce innovative promotional activities to optimize the shopping experience for our customers in the future.