Gearing up for the Paris 2024 Olympics, SHKP has stepped up as the venue sponsor for the Sports Federation & Olympic Committee of Hong Kong, China's "Road to Paris" roving promotion. This exciting partnership will see SHKP malls host a series of Olympics-themed campaigns to generate support for Hong Kong athletes in the lead-up to the global sporting event. 

From early June to mid-July, 10 SHKP malls will host a series of Olympic and sports-themed events, including exhibitions, interactive game booths, athlete photo exhibitions, sports experiences and athlete sharing sessions. SHKP malls will present live broadcasts of the games, roll out various promotional activities, and engage The Point members with in-app spending missions. SHKP believes that by bringing major events to different districts through our mall network, it will help boost the economy, drive local tourism and the retail market in alignment with the government's vision of "tourism is everywhere in Hong Kong".