Since its launch by SHKP early last year, the integrated SHKP Malls App has been fully upgraded to a new phase – an integrated loyalty programme named 'The Point by SHKP' (The Point), which offers customers a more convenient and innovative shopping experience.

Integrating 14 major SHKP Malls' loyalty programmes

The Point by SHKP has integrated the individual loyalty programmes of 14 major SHKP Malls into one, which are all connected with the SHKP Malls App so that customers can accumulate bonus points across different malls and redeem a great variety of privileges and offers. The Point covers major SHKP malls across the city, including APM, East Point City, Landmark North, Metroplaza, Mikiki, MOKO, New Town Plaza, Park Central, Tai Po Mega Mall, Tsuen Wan Plaza, V City, WTC, YOHO Mall, and Yuen Long Plaza. The programme will also be associated with V Walk, the upcoming mall atop the MTR Nam Cheong Station set to open in mid-2019, as well as Harbour North, which is expected to be fully open by year's end.
Now, VIP members of various individual SHKP malls can migrate their loyalty and bonus points to The Point through the SHKP Malls App, its WeChat official account or website^. The Point's loyalty membership is free of charge, and there you can also redeem fabulous gifts and the malls' upcoming event passes with bonus points. In addition, free parking, double bonus points on the first day of members' birthday month as well as offers from nearly 500 merchants are available.

Hong Kong's first-ever hourly 'contactless parking service'

Moreover, SHKP has rolled out Hong Kong's first-ever hourly 'contactless parking service', with MOKO, Park Central, V City and WTC serving as the first malls for members to use this function. After a vehicle's plate number is registered and validated via the SHKP Malls App, the system will automatically carry out an identity verification process when the car arrives at the car park, and the registered vehicle can directly enter or exit without tapping an Octopus or credit card*. 

Want to know more about The Point's offers and privileges? Just visit www.thepoint.com.hk, or take a look at the following video by Julian Cheung.

_{^ Migration of VIP Club membership from the following malls closed on 31 March 2019: Metroplaza, MOKO, New Town Plaza, Tsuen Wan Plaza, V City and YOHO Mall.}

_{* If the parking fee is not fully paid, members must pay at the gate upon exiting with their Octopus or credit card. MOKO and Park Central only accept payment by Octopus card.}