The SHKP Malls 'Serving with Heart' Customer Care Ambassador Election is in its tenth year this year. While many of the previous Customer Care Ambassadors have progressed in their careers, what remains unchanged is their unswerving dedication to serving customers.

Billy, Metroplaza Senior Customer Services Officer shouldering the responsibility of passing the torch, derives great satisfaction from the job through helping new colleagues understand the meaning of frontline work by sharing with them his own experience. Elsa, Customer Relations Officer II in Mikiki, feels that the job helped her build confidence and develop her potential. New Town Plaza Phase III Assistant Property Officer Judy described her role as being like that of a volleyball team captain since she needs to have a discerning eye for spotting her teammates' strengths so that everyone can unleash their full potential.