As Hong Kong makes strides towards becoming a 'smart city', with new technology being gradually integrated into people’s daily lives, SHKP has introduced innovative technological applications in its diverse businesses. For example, in early 2019, the company launched The Point by SHKP integrated loyalty programme (The Point), coupled with its dedicated SHKP Malls App, to usher in a brand-new leisure and shopping concept. In order to continuously enhance the user experience, the Group’s Leasing Department – Retail Marketing and Customer Relations, and Digital and Technology Department have collaborated to add new features to The Point, offering its over one million members an array of exciting privileges and caring services.

Processing bonus points with artificial intelligence

The Point has leveraged artificial intelligence (AI) to process bonus points to provide increased convenience for customers. Previously, receipts uploaded by members required manual verification, which took several days for approval and redemption for bonus points. Following the adoption of AI, nearly 70% of the receipts can be approved immediately with bonus points simultaneously added to members’ accounts. Customers can use the points right away to enjoy more exclusive offers and a more fulfilling shopping experience.