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SHKPers

Planning a modern living experience for residents – Manny Li of TOWNPLACE

31.08.2020


Adhering to the company's corporate culture of Building Homes with Heart, TOWNPLACE, which provides guests from all over the world with residential leasing services, recognizes the importance of creating a flexible, tailor-made living space for residents to make their temporary residence feel like home. Not only does the Community Team of TOWNPLACE take care of the living needs of TOWNERs; it also serves as a curator for their living experience in Hong Kong. "To help TOWNERs experience the interesting and unique sides of Hong Kong, besides talking with them to understand their needs, we need to walk into the community to explore life with them," said Community Manager Manny Li with a smile.

Experience local life starting from TOWNPLACE

Manny enjoys exposure to different cultures. She lived in Europe for a while to study Spanish and worked in the hospitality industry before working at TOWNPLACE. Manny explained that her duty in both jobs was to serve guests from all over the world, but while the hotel served tourists, who stayed for only a few days, TOWNPLACE residents usually stayed for months or even years. "By putting ourselves in the shoes of our residents, I hope we can help TOWNERs fully experience the local culture and return home with joyful, unforgettable memories of their stay in Hong Kong." Therefore, the Community Team strives not only to provide residents with a comfortable living space, but also to build an exclusive community for TOWNERs, which functions as a starting point for residents to experience the rich and diversified life in Hong Kong.

TOWNPLACE-exclusive community life 

TOWNPLACE's two projects are located in Central and Kennedy Town. Manny and the Community Team value their communication with residents, as it is the key to enhancing the connections among residents in the two projects. In order to build links among the residents, the team constantly conceives a wide range of activities and participates in them to perk up the ambiance and promote cordial neighbour relationships. "For example, my team and I participated in the rooftop yoga classes organized earlier to take the opportunity to build friendships with the residents through the activities." 

"We're not only building a TOWNPLACE-exclusive community, but also hope to build a connection with the whole community to help TOWNERs to experience authentic local life." When residents first arrive in Hong Kong, the Community Team becomes their tour guides, helping them adapt to their new environment and contacting nearby shops for exclusive offers for residents. Manny mentioned that TOWNPLACE was also a platform for residents to get to know local artists and creators: "For example, on Mother's Day, we invited a local floral artist to design a pop-up store for making bouquets, launched in collaboration with TOWNPLACE. This was to support local artworks with the addition of the elements of the community, thus enabling residents to find distinctive gifts."

The mural in the LIVING ROOM of TOWNPLACE SOHO is a big attraction for visitors. The team invited two renowned local artists to create paintings in different parts of the project, using neighbourhood features as the theme. QR codes for the Art Docent Tour are provided for residents to learn about the concept behind the artists' designs and Hong Kong's famous landmarks in the vicinity.  

Building an online and offline community via a mobile app

Millennials are accustomed to using social media to communicate and share their life. Therefore, through its exclusive app, TOWNPLACE has built an online and offline community by communicating with residents and creating an Instagram account to share the event clips. Manny mentioned that TOWNERs were not just residents of TOWNPLACE, but friends of the staff. Therefore, the staff wanted the residents to feel at home at TOWNPLACE. "Our greatest satisfaction is to enable TOWNERs to explore some of the interesting and fresh parts of Hong Kong, so that even if they leave Hong Kong in the future, they’ll take joyful, unforgettable memories home with them."

Manny
Manny
Manny